Concept & Mission

Music and Sons is a project that integrates
Fashion, Music, new trends and Technology.

THE IDEA
The idea was born while walking in town, observing how many different kind of people (children, women, business men,..) were walking with their earphones on and their iPod, Mp3 player or multimedia mobile in their hands listening to music.

THE MUSIC
MUSIC allows you to become estranged from the world for a while, to think, to dream,...to fill the empty time of transit moments. It’s a trend born of our everyday life; listen to music while in the street, waiting for the bus, on the tube...it’s a way to regain possession of our time, to get in touch with ourselves and our soul.

MUSIC is our basic spirituality, simple and direct, free of human infrastructures, universal and transversal to each religion, faith, culture, ethnic group.
Pop, jazz, hip hop, funk, metal, rock…each soul comes alive at her proper frequency, awaking emotions, feelings, sensations...

and SONS
So, feeling as SONS and daughters of a Universe or God that is MUSIC...
we created a Music and Sons way to “wear music” and to take it always with you.